Thursday, January 24, 2008

EVERYTHING is Secondary to Getting Clients

When you start to research how to open your practice, you're going to see advice on everything: technology, office space, library, setting your fees, etc. These things are all secondary to the FIRST thing you need to accomplish: getting clients.
If I were doing it all over again, I would rent the smallest, cheapest office I could, preferably on a month-to-month or short-term lease basis, put a phone, computer and printer/scanner copier in it (and locate the nearest Kinko's for those big copy jobs). The rest of my infrastructure could have been put in place as I went along.
I have a lovely office, but with only sporadic work, it's a little like being all dressed up with no place to go.

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