When I rented my office space, I spent about $600 more per month than I ideally wanted to. But the space was so nice, you see. It looked so professional. And it had a separate conference room. So in addition to the higher rent, I also spent around $2000 on a conference table and chairs.
All of this would have been fine if I had been able to generate more traffic into the office. As it is, I figure that conference room furniture cost about $100 per client or client prospect that has actually sat in the conference room, and right now I really wish my bank account had the extra $18,000 I've paid in rent these last 30 months.
And I don't think the "professionalism" of my office helped me sign a single client.
By all means, start with shared space or a sublease if at all possible. Home office, even better.
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