Shifting from Marketing Mode to Working Mode is Tough!

I've been in such a fast-paced and time-consuming marketing mode lately that I'm finding it hard to get down to work with the new projects I pulled in during that time. I have enough work to keep me busy full time for about three weeks, but I'm only getting about 4 good hours of work in each day because I start each day with my marketing tasks: attend to the blog, write a post or two, read the day's decisions to look for article ideas, see what prospects I need to follow up with. It's time-consuming and I need to cut back on some of it so I can actually get some work done.

While I realize this intellectually, it's not all that easy to do. My marketing frenzy has been driven by my survival instinct. Like a shark has to move the the water constantly to survive, I have had to be marketing nearly full time. Now that I have actual work to compete with that, it's tough. When I sit down with my work, a part of my brain is gnawing at me, saying "Why aren't you marketing right now? Get out there!" It's as if I'm afraid that I'll start concentrating solely on the work and find out when I come up for air that there are no new projects in the pipeline.

So, how do I get over this uneasiness? I've got to remember that quality work is also a marketing tool, or so says The Greatest American Lawyer.  When I am immersed in an actual project, I'm just engaged in another form of marketing. I'll keep thinking that, anyway, and see if it makes it any easier. I hope so. I don't need the distraction while I'm working.