Tuesday, January 6, 2009

Is Twitter a Waste of Time?

Several high-profile law bloggers seem to have (and actually use) a Twitter account: Denise Howell of Bag and Baggage (among other blogs), Carolyn Elefant of My Shingle and author of Solo by Choice, and Susan Cartier Liebel of Build a Solo Practice, LLC. Those are some real heavy hitters.
But I have to say, I am totally lost as to how this has any potential to help in marketing. Posting and following "Tweets" looks to this newcomer like a colossal waste of time. (Heck, even the guy who wrote about lawyer marketing on Twitter warns not to get too caught up in it.)
Nonetheless, I signed up under both my real name and as "starvingsolo." Obviously, I don't expect the starvingsolo account to bear any fruit, because it's anonymous. The account under my real name? We'll see.
But I'm still afraid this might be the best advice about using Twitter for professional marketing and PR.

1 comment:

  1. Just noticed your blog, and am wishing you the best of luck! As someone who's thinking about hanging a shingle in the next 6 mos (I have about 10 years experience), I wonder what your recommendations would be. Also, if you were to retire the shingle and find a "real" job, would you consider the past two years a mistake. Again, hoping doesn't come to that, but just curious.

    Good luck!